Let me tell you my Story…

Designed by So is a multidisciplinary design studio based in Los Angeles, CA - founded by me, Iga Soszynska. With nearly a decade of experience in the interior design industry, I help small design firms elevate their brands, strengthen their business foundations, and find more ease in how they work and grow.

I specialize in brand curation, marketing, and business strategy coaching for interior designers - blending creativity and strategy to help you feel more aligned, confident, and in control of your business.

Before launching Designed by So, I worked as a Creative Director in Chicago, where I helped Centered by Design double their revenue by building systems and strategies that continue to support their success today. That experience taught me the power of structure behind creativity - and how a well-run business can completely change how a designer shows up every day.

My goal is simple: to help you create a business that runs smoothly, attracts the right clients, and supports the lifestyle you’ve always envisioned. I believe good design and solid strategy should be accessible to all, and that belief is at the heart of everything I do.

I’ve had the pleasure of working with design studios across Los Angeles, Chicago, Austin, and beyond - including Haywood Made Interiors, Leah Phillips Interiors, Annarya Design, Studio Eidos Design, Ratia Construction, Alida Coury Interiors, Forward Fruit Design, Corey Lohmann Design, and more.