Let me tell you my story...

Designed by So is a multidisciplinary design studio based in Los Angeles, CA. It was founded in late 2021 by me- Iga Soszynska. With over 8 years of professional experience in the interior design industry I offer a variety of services for both private clients and creative businesses. I specialize in Brand Curation/Marketing and Business Strategy for Interior Designers. I also offer Interior Design consulting.

Over the years I’ve grown into a professional Business Developer. While working as a Creative Director in Chicago, I helped Centered by Design double their revenue by creating and implementing systems and strategies that fundamentally influenced their business and that are proven successful till this day. I work with creative entrepreneurs within the Interior Design industry like you, because I’m eager to help you create a business that works for YOU. By elevating your brand, repairing your back of the house operations, and connecting you with the clients you’ve always wanted, we can achieve just that!

Good design should be accessible to all, and the services I offer reflect that. I work with businesses and clients from across the US. Some of my notable clients include: Centered by Design, Ratia Construction, Alida Coury Interiors, Bethany Mabee Art, and more.

Education: BA in Interior Design & Graphic Design (Academy of Fine Arts in Warsaw), MA in Product Design (Bauhaus University in Weimar)

Previously at: Glatz & Glatz, Soucie Horner, Centered by Design

Languages: Polish (native), English, German, French (un peu)

On my Travel List: Patagonia, Montenegro, Tuscany, Tokyo

Designers I watch: Hadley Wiggins, Tamsin Johnson, Clements Design, Beata Heuman

Music on Repeat: Rhye, Fleetwood Mac, Bon Iver

Movies to watch Forever: La Grande Bellezza (The Great Beauty), Cinema Paradiso

Favorite Object: Pair of Mini Brass Shell Table Lights at my Home

Iga Soszynska 

Creative Director & Owner